A.J. Bouye, Andre Hal and Robert Nelson followed behind Charles James II as he approached the podium, all proudly sporting four of James' new hats. Leaning toward the microphone, James shared his iconic smile and then the news.

"I was able to come out with a new clothing line: Deuce Designs, and it's really special to be able to do something like this," James said.

The collection includes six hats and coordinating socks, but out of all the options, the leather Texans hat is James' favorite.

"This is the one I'm going to sport anywhere, everywhere, any event… When I'm out, when I'm not out, when I'm in, when I'm asleep," said James. "Anywhere, I'm sporting it."

The hats and socks are officially available starting today, exclusively at the Go Texan store located at NRG Stadium. That alone is a special moment for James.

"It's special to come this far and be able to do something like this," said James. "When I first got asked to do it, it was a big shock to me because who could ever thought that Charles James would be standing at the podium talking about a new clothing line?"

Be sure to get your Charles James inspired socks and hats today.

And as for more gear to come, as James says: "This is just the beginning now."