"What makes our partnership with the Houston Texans so beneficial to the Coca-Cola Family is how we have been able to collaborate together, driving activation across multiple platforms which are important to our business. This not only occurs during the season, but the Texans' Corporate Partnership team is terrific in understanding our business dynamics across the full calendar year.
Whether that activation is magical moments of fan engagement at the games, connecting with fans' passion for the Texans in the marketplace to help drive sales or best in class community programming both during and outside the season. All of these efforts by the Texans help us with sustainable connection to consumers well beyond the contract itself."
- Derek Alexander, Vice President, Marketing & Commercial Operations, Coca-Cola Southwest Beverages