Fans spoke and we listened! The preferred name for all of our Hispanic outreach efforts is now Somos Texans.
Since 2019, the organization has utilized Somos Texans to unite the Latino fanbase, as well as integrate Hispanic-inspired events, giveaways, retail, content, special offers and more. From Houston to South Texas and Mexico, fans have identified with the brand to celebrate the Latino culture and rally around the team.
Whether you are bilingual and bicultural or only speak Spanish, Somos Texans is inclusive of all Latin American cultures. It represents who we are as a community and a team.
Previously, Hispanic outreach efforts have appeared as part of Somos Texans and Los Texans initiatives.
